Legal notice

Privacy & Data Processing Notice (GDPR-Compliant)

1. Data Controller

The data controller of this website and services is:

AG STUDIO di Gega Aldo – Basics Luxury

2. Types of Personal Data Collected

We may collect the following categories of personal information:

  • Contact information: name, email, phone number, shipping and billing addresses.

  • Technical data: IP address, browser type, device, operating system, pages visited, time spent on the website.

  • Marketing data: interactions with newsletters, social media (Instagram, TikTok), and promotional campaigns.

  • Cookies and tracking data: collected via third-party tools such as Pixie and Google Tag Manager for analytics and advertising purposes.

No personal data is sold to third parties.

3. Methods of Collection

Data is collected through:

  • Website forms and checkout pages

  • Cookies and tracking technologies (Pixie, Google Tag Manager)

  • User interactions on social media and marketing campaigns

4. Purpose of Processing

The personal data collected may be used for:

  • Creating and delivering personalized promotions on Instagram, TikTok, and other platforms

  • Marketing communications and newsletters

  • Website analytics and performance monitoring

  • Managing customer orders and relationships

5. Legal Basis for Processing

We process personal data based on one or more of the following legal bases:

  • User consent (Art. 6.1.a GDPR) – for cookies, marketing, and personalized promotions

  • Contractual necessity (Art. 6.1.b GDPR) – for order processing and service fulfillment

  • Legitimate interest (Art. 6.1.f GDPR) – for website analytics, security, and fraud prevention

Users may withdraw consent at any time.

6. Data Sharing with Third Parties

Personal information may be shared with:

  • Advertising platforms (Instagram, Meta, TikTok, Google Ads)

  • Analytics and marketing service providers

  • Technical partners for website operation

All third parties process data under GDPR-compliant agreements.

7. Cookies and Tracking Tools

Our website uses cookies and third-party tracking tools, including Pixie and Google Tag Manager, for:

  • Analyzing website traffic

  • Improving user experience

  • Delivering personalized promotions

Users may accept or reject non-essential cookies via the cookie banner on the website.

8. Data Retention

Personal data is stored only for as long as necessary to fulfill the purposes of collection, and no longer than legally permitted. Retention periods may vary based on:

  • Marketing subscriptions (until consent is withdrawn)

  • Order and transaction records (up to 5 years for accounting purposes)

9. User Rights (GDPR)

Users have the right to:

  • Access their personal data

  • Request correction or updating of data

  • Request deletion (“right to be forgotten”)

  • Withdraw consent for marketing and cookies

  • Object to processing for advertising purposes

  • Request data portability

Requests can be submitted via the Contact Us form or by email to info@basicsluxury.com.

10. Contact Information

For privacy-related inquiries or to exercise your rights:

Email: info@basicsluxury.com

To ensure proper delivery and avoid spam, we recommend using the Contact Us form, including your order number when relevant.

11. Security Measures

We implement appropriate technical and organizational measures to protect personal data, including:

  • Encrypted data transmission (SSL)

  • Restricted access to personal information

  • Secure storage systems

  • Regular monitoring of security practices

12. Updates to This Policy

We may update this Privacy Policy at any time. Changes will be effective once published on the website.
Continued use of the website constitutes acceptance of the updated policy.